Sartoria
Book a DemoFor custom & semi-custom homebuilders
Selections worthy of the homes you build.
The configurator-style selections platform for custom builders. Your clients choose finishes the way they'd build a Porsche — and you get decisions on time, in writing, every time.
Replaces the spreadsheet, the binder, and the email archaeology.
You've spent twenty years perfecting how your homes are built. Your clients spend eight months experiencing how they're chosen.
The problem
The selections process is where custom homes go to feel un-custom.
Your client just committed seven figures to the most personal purchase of their life. Then you handed them a spreadsheet.
The 47-tab spreadsheet
Allowances in one tab, decisions in another, the “final-FINAL” version in an email from March. Nobody — including you — is sure what's current.
The email archaeology
“We talked about the brushed brass at the showroom, remember?” A $4,200 change order is now a memory contest between your PM and your client's sister-in-law.
The stalled schedule
Cabinets needed a decision three weeks ago. The client isn't slow — they're overwhelmed, choosing blind from a laminate binder and a lighting-store visit they've already forgotten.
Every delayed selection is a delayed draw. Every undocumented change eats margin. And every clunky spreadsheet quietly tells your client: the magic stops here.
The Experience
What if choosing finishes felt like the reason they built custom?
Hartley Residence · Kitchen · 4 of 44 selections
- 01CabinetryAlabaster Shaker
- 02CountertopsHoned Soapstone
- 03HardwareMatte Black
- 04BacksplashZellige — Weathered White
Every choice is time-stamped and signed the moment it's confirmed. No spreadsheet versions. No memory contests.
Illustrative scene — the real thing runs your options, your rooms, your finishes.
Moment 01 — The Reveal
Every option, presented like it deserves to be chosen.
No more binders and squinting at 1-inch swatches. Your finishes, photographed and organized into curated collections — clients browse their future home the way they'd spec a grand tourer.
Calacatta Gold Quartz
Rift-Sawn White Oak
Honed Soapstone
Moment 02 — The Decision
Deadlines that mind themselves. So decisions actually happen.
Every selection carries its deadline, and clients confirm with a tap that timestamps and documents the decision — from the couch, the office, or the showroom floor. Your schedule stops waiting on a binder.
Primary Bath · Plumbing Fixtures
Kohler Purist — Brushed Modern Brass
Confirmed Jun 12 · 4:38 PM · signed
Moment 03 — The Command Center
Your coordinator sees everything. Chases nothing.
Deadlines, reminders, and approvals run themselves. The Hendersons get a nudge about their plumbing fixtures; your coordinator gets her Thursday back.
Hartley Residence
38 of 44 · 2 awaiting
Bondi Lake House
24 of 44 · nudge sent Tue
Simpson Farmhouse
44 of 44 · signed off
Moment 04 — The Record
Every choice, in writing, forever.
One living document of record: selected, approved, dated, signed. When the tile question comes up in month seven, the answer takes four seconds — and it's signed.
Selection Record — Hartley Residence
Print · Export
- Kitchen · CountertopsCalacatta Gold QuartzMay 28 ✓
- Kitchen · CabinetryRift-Sawn White OakMay 28 ✓
- Primary Bath · PlumbingKohler Purist, BrassJun 12 ✓
- Exterior · Front Door PaintSW 7048 Urbane BronzeJun 19 ✓
The difference
The first software your clients will ever compliment.
“I figured our clients were too old-school for an app. Then the Meyers — retired, self-described technophobes — finished their entire electrical and plumbing selections from their kitchen table in one weekend. We cut three weeks off our selections timeline on the very first job.”
“Before Sartoria, my coordinator spent half her week reconciling spreadsheets and chasing decisions. Now approvals come in signed and documented before deadlines hit. She runs eleven jobs. She used to max out at six.”
“A client showed the configurator to her book club. Two of them are now under contract with us. I've spent thirty years building a reputation — this is the first software that's ever added to it.”
Example voices, modeled on the operations we've lived inside. Founding-customer case studies land here as first projects wrap.
Pricing
One plan. Everything included.
$399 /month
or $3,990/year — two months free
- —Every job, every client, every selection
- —No per-user fees, no setup fee
- —Configurator + full selection document + printable signed packet
- —We load your first plan's selections with you
- —Your data, exportable any time — no hostage-taking
20 minutes. Bring one current plan — we'll build the configurator experience for it live. No contract talk on the first call.
One prevented “who approved that?” dispute pays for the year. The referrals are a bonus.
About
I didn't learn about selections chaos from a market report. I learned it from a Tuesday.
The Tuesday in question involved a client in tears over a backsplash, a spreadsheet with three conflicting “final” tabs, a tile order already sitting on the slab, and a $3,800 question about who approved what — answerable only by scrolling through four months of email.
I spent years inside a custom homebuilding operation, in the seat where selections live. I built the spreadsheets. I sent the reminder emails. I watched smart, successful people — spending more money than they'd ever spent on anything — get visibly overwhelmed by a laminate binder.
And here's what kept bothering me: these same clients could configure a $180,000 car online in twenty delightful minutes. Then they'd come to us — for a purchase five times larger and infinitely more personal — and we'd hand them a Google Sheet. The builders weren't behind. The tools were. So I built the one I always needed.
Sartoria is built by someone who has personally chased a client for a plumbing-fixture decision at 9pm so a rough-in wouldn't slip. When you call, you get me — not a sales team.
— Tyler Collins, Founder
Questions builders actually ask
Before you ask —
Will my clients actually use this? Some of them are 60+ and hate apps.+
If they can shop online, they can use this — it's browsing beautiful pictures of their own home and tapping the one they love. No app store, no passwords to invent; they open a link. Older clients are consistently the most enthusiastic, because binders and showroom marathons were built for nobody.
How long does setup take? I don't have time for a software project.+
Your first plan is live in about a week, and we do the heavy lifting — send us your current selection sheet (yes, the spreadsheet) and we build it out with you. Coordinators are typically self-sufficient after one working session.
Does it work with my vendors' and showrooms' products?+
Yes. You load your options — your tile supplier, your cabinet line, your lighting showroom's picks. Sartoria presents whatever you sell. Your showroom partners stay in the process; they just stop being the bottleneck.
What about allowances and overages?+
Today, Sartoria is the system of record for what was chosen and approved — every selection time-stamped and signed, so an overage conversation starts from a documented decision instead of a memory contest. Live per-option pricing against allowances is next on the roadmap, and existing builders get it the day it ships.
We already use Buildertrend / JobTread / CoConstruct. Is this redundant?+
No — it's the layer they're missing. Your PM software is built for you and your subs; it was never designed to be client-facing luxury. Sartoria handles the selection experience and hands clean, signed decisions to whatever runs your schedule and budget.
What happens to my data if I leave?+
It's yours. Full export of every selection, approval, and document, any time. We'd rather keep you with the product than a contract.
Somewhere tonight, your client is configuring a car they want less than the home you're building them.
Give the bigger dream the better experience.
Book a 20-Minute Demo